Evaluation of drunk driving campaign among young people : attitudes and accident trend.
C 10492 (In: C 10471 [electronic version only]) /83 / IRRD 884434
In: Alcohol, drugs and traffic safety : proceedings of the 12th International Conference on Alcohol, Drugs and Traffic Safety T92, held under the auspices of the International Committee on Alcohol, Drugs and Traffic Safety ICADTS, Cologne, Germany, 28 September - 2 October 1992, Band 3, p. 1403-1406, 4 ref.
|Samenvatting||This paper discusses some results of the evaluation of a campaign against drink-driving, conducted in Denmark in May and June 1991 among young people aged 17 to 20 years. The campaign aimed to persuade young people, mainly girls, to try to prevent drink-driving among other young people, especially boys. A leaflet "Prevent drink-driving" was sent to all girls and boys aged 17-20, described ways of preventing drink-driving, gave examples of successful prevention efforts, and contained much useful additional information. It was supplemented by cinema and television publicity and posters. A questionnaire was sent to a sample of 1300 boys and girls aged 17-20 in October and November 1991. 78% of the sample responded, about two thirds of the respondents had a car driving licence. 59% of the respondents had tried to prevent drink-driving by various methods after the campaign, including: dissuasion from drink-driving (68%), offering overnight accommodation (68%), trying to take the car keys (52%), and physically blocking passage (15%). About 70% of these attempts were successful. Only 2% of Danes aged 17-20 did not see the message at all, and over 50% saw it in at least three different media.|
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