SWOV Catalogus

53066

Countermeasures : a community based campaign for the prevention of drunk driving : an experimental evaluation.
B 12664 (In: B 12663) /83.4/
Lonero, L.P.
In: Proceedings of the Scientific Conference on Traffic Safety, Ottawa, May 23-24, 1974, p. 1-7, 7 tab.

Samenvatting The organization of publicity campaigns to become more effective parts of a comprehensive drunken driving countermeasure program is described. The campaigns stressed community involvement and action. A group of target cities and a group of matched cities in Ontario were selected, as part of a pilot effort, for publicity campaigns utilizing the various media and special publicized events, and the results are presented.
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