SWOV Catalogus


An evaluation of an information programme against drunken driving.
B 21113 /83.4 / IRRD 261088
Ins Proceedings 8th International Conference on Alcohol,Drugs, and Traffic Safety,Stockholm,June 15-19,1980;p.1231-1246,1 graph.,16 ref.

Samenvatting The purpose of this paper is to report an evaluation ofan information campaign against drunken driving. First, thecampaign and the design of the evaluation are briefly de-scribed. Then follows an account of the findings which in-dicate that the information programme had no appreciableeffects. Finally, possible reasons for this outcome arediscuseed and allo what makes campaigns to be launched inspits of their generally weak effects.
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